1. Which of the following is a condition of exchange in marketing?
2. Which concept of marketing emphasizes making sales regardless of customer needs or product quality?
3. Which component of the marketing mix focuses on where and how the product or service is purchased by customers?
4. Which method of pricing involves setting a low price combined with persuasive advertising to capture a large market share quickly?
5. Which of the following is NOT a type of marketing intermediary?
6. What is the product life cycle stage characterized by slow initial sales as consumer awareness grows through informative advertising?
7. Which pricing method charges different prices in different markets for the same good for reasons unrelated to production costs?
8. What type of marketing relies on satisfied customers spreading positive experiences to others?
9. Which method of market research involves looking at public behavior towards products and competitor offerings?
10. What is a target market?
11. What is an indicator of good customer care in business?
12. Which of the following is NOT a step taken in carrying out market research or survey?
13. Which solution is NOT proposed to address unemployment problems in Uganda?
14. What is the purpose of a business exit strategy?
15. Which of the following is an example of a business exit strategy involving selling the company to another firm?
