MARKETING
MARKETING Marketing management involves the performance of activities necessary to get goods or services from the producer to customers, resulting in customer satisfaction and profits for the entrepreneur. It includes identifying, anticipating, and satisfying customer needs effectively and profitably. Marketing is the action or business of promoting and selling of products or services. Marketing refers…
FRANCHISING
WAYS OF EXPANDING A BUSINESS: Franchising: Franchising involves granting another party the right to operate a business under your brand and using your established business model. Joint Ventures: A joint venture involves partnering with another company to create a new business entity. Distributorship: Distributorship involves partnering with another company to distribute your products or services…
BUSINESS START-UPS
BUSINESS START-UPS Startup refers to a company in the first stages of operations. Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies usually start with high costs and limited revenue, which is why they look for capital from a…
OPPORTUNISTIC INFECTIONS IN HIV/AIDS
OPPORTUNISTIC INFECTIONS IN HIV/AIDS Opportunistic infections (OIs) are infections affecting HIV patients with weakened immunity, indicated by a white blood cell count below 200 cells/cm³ (14%). Advanced HIV infection makes individuals vulnerable to opportunistic infections or malignancies. These infections exploit the weakened immune system. Childhood acquisition of OIs and HIV often occurs from infected mothers.…
Post-exposure prophylaxis (PEP)
Post-exposure prophylaxis (PEP) Post-exposure prophylaxis (PEP) involves the short-term use of antiretroviral medications to reduce the risk of acquiring HIV infection after potential exposure, either occupational or non-occupational. Types of Exposure: Occupational Exposures: Occur in healthcare or laboratory settings, including needle stick injuries or body fluid splashes. Non-occupational Exposures: Include unprotected sex, assault (e.g., rape),…
Management of HIV/AIDs and Hepatitis
HIV/AIDS HIV (Human Immunodeficiency Virus) is a virus that attacks the body’s immune system, specifically the CD4 cells (T cells), which are important for immune defence. If untreated, HIV can lead to AIDS (Acquired Immunodeficiency Syndrome), a condition where the immune system is severely weakened. HIV is a lenti-virus (slow and long acting) and belongs…
CONFLICT RESOLUTION
CONFLICT RESOLUTION Conflict is an expressed struggle between at least two interdependent parties. A conflict is any discontent or dissatisfaction that affects the organizational performance. A conflict is a situation when the interests, needs, goals or values of involved parties interfere with one another. Conflict is defined as the consequence of real or perceived differences…
STAFF DELEGATION
STAFF DELEGATION A manager alone cannot perform all the tasks assigned to him. In order to meet the targets, the manager should delegate authority. To delegate is to give another person some of one’s authority or in other words, to give another person the power to make decisions. Delegation of Authority means division of authority and…
TEAMWORK/TEAM PLANNING/TEAM PROCESS
TEAMWORK/TEAM PLANNING/TEAM PROCESS A team is a small number of people with complementary skills who are committed to a common purpose, set of performance goals, and approach for which they hold themselves mutually accountable (Eleanor.J.Sullivan,2005,2013) Effective leadership and management in nursing). Small number: 5-10 people Complementary Skills-Appropriate balance or mix of skills and traits. Commitment…
